Respect for customers, understand customers, continue to provide customers beyond the expectations of products and services, customers are always partners. This is what we have always insisted and advocated the concept of service.

First, every step, the first thought is that customers in the enterprise from the seller's market into the buyer's market, the consumer's consumption concept has changed. In the face of numerous goods (or services), consumers are more willing to accept good quality goods (or services). The quality here is not only the inherent quality of the product, but also the quality of the product packaging, quality of service and a series of factors. So must be fully and most to meet the needs of consumers.

● should stand on the standpoint of the customer (or consumer), rather than stand in the company's position to study, design and improve the service.

● improve the service system, strengthen the pre-sale, sale, after-sales service, customers in the use of goods in a variety of problems in a timely manner to help solve, so that customers feel great convenience. ◇ attaches great importance to customer comments, so that customers involved in decision-making, to deal with customer comments as an important part of customer satisfaction.

● do everything possible to retain existing customers.

• Build all customer-centric mechanisms. The establishment of various institutions, the process of service changes, etc., should be customer needs as the center, the customer feedback to establish a rapid response mechanism.


Second, the customer is always right

● the customer is the purchaser of the commodity, not the troublemaker;

● customers are most aware of their needs, hobbies, this is precisely the enterprise needs to collect information;

● Because customers have "natural consistency", the same customer quarreling is quarreling with all customers.


Third, customer satisfaction three elements: commodity satisfaction: refers to the customer satisfaction with the quality of goods. Service satisfaction: refers to the customer purchase of goods before the sale, sale, after-sales service of a positive attitude. No matter how perfect the goods, the price is reasonable, when it is seen in the market, must rely on services. "After-sales service manufacturing permanent customers". Corporate image satisfaction: refers to the public on the comprehensive strength of enterprises and the overall impression of the positive evaluation.


Fourth, 5S concept "5S" refers to "Smile (SMILE), SPEED (SPEED), honest (SINCERITY), smart (SMART), research (STUDY)" five words English initials acronym. "5S" concept is the most representative of the service culture and innovation, not only has the characteristics of the era of human nature, but also with considerable operability.

Smile: Refers to a moderate smile. Purchasing Guide to the customer's thoughtful heart, it may send a real smile. Smile can reflect the gratitude of heart and mind on the tolerance, smile can be cheerful, healthy and considerate.

Quickly: refers to the "action quickly", it has two meanings: one is the physical speed, that is, work as fast as possible, do not let the customer for a long time; the second is the speed of the show, Purchasing Guide sincere and thoughtful The heart will cause customer satisfaction, so that they do not feel waiting for too long, with rapid action to show vitality, not to wait for customers to be an important measure of good or bad service.

Sincere: Purchasing Guide If you feel the best service for the customer's sincerity, customers will be able to experience. Sincere and hypocritical attitude to work, is the important mentality of Purchasing Guide and the basic principles of doing things.

Dexterity: refers to "smart, clean, neat". In a neat way to receive customers, smart, agile, elegant action to packaging goods, flexible and clever work attitude to get customer trust.

Research: to always learn and master the knowledge of goods, research customer psychology and reception and response skills. Weekdays and more efforts to study the customer's shopping psychology, sales service skills, learn more professional knowledge, not only in the reception of the customer level has improved, it will certainly have better results.


● of course we are engaged in business first of all to make money, but not just for the money, but not mercenary.

● Profit is the reward for quality service. The pursuit of profit process, that is, through the spring rain of the devotion, so that customers willing to return in the satisfaction of the center, without complaint, grateful to the money to us.

Do not take advantage of the benefits, make the services into looting, extortion and deceit.